You can use social media like Instagram, Facebook and Twitter in promoting your music. In fact, you can use social media fullest potential for your music promotion venture. Social media may not be a straight-marketing platform. It is really a catalyst for word of mouth marketing and conversation. For more effective music promotion, your posts on social media must be conversational and interesting. You also need to learn ways on how to frame contents in a more interesting way. Taking for instance you are in a studio recording your new album, you can consider sprinkling some updates in social media. You can tell some of your recording experiences and how you come up with your music. You can even share photo or post some teaser of your song or your music. These are not so promotional but at least, your fans will know what's really going on.